PeakRadar.com is COPPeR’s signature audience development program. The site, a comprehensive arts and culture events calendar, is a vital tool for increasing cultural participation. Since its launch in June 2007, PeakRadar.com has brought awareness of a vast array and arts activities to residents and visitors and it continues to grow. In 2012, total visitors to the site increased 14.5% and average page views lept to 185,386 each month. The site now lists information for over 400 community-based arts groups and 365 profiles of individual artists. Listings include images, video, GoogleMaps, ticket-purchase links, and the ability to share information through Facebook and other sites with one click. Our partnerships with local government and the tourism bureau, as well as with print and radio media, amplify the power of cultural groups to reach new audiences. All of PeakRadar’s functions are designed to increase cultural participation in El Paso and Teller counties.
We work constantly to improve PeakRadar.com’s comprehensiveness, create new marketing alliances, and add overall enhancements like search-engine optimization and promotions to increase the numbers of unique visitors, total visitors and page views.
Advertising on PeakRadar.com is a powerful way of getting your message in front of thousands of our region’s culturally-engaged residents and visitors each week. Learn more about advertising options for businesses and arts nonprofits.
Peak Radar’s Audience Development Programs also include weekly Peak Radar Picks e-blasts and Peak Radar Guides available in print and downloadable online.